How @dmitruk_tattoo Booked $316K of Realism Work in Miami, Florida on $24K of Meta Ads
Artist: Taras Dmitruk · Location: Miami, Florida · Styles: Realism, Black & Grey
Twelve months of numbers from a Miami realism tattoo artist: $316,900 booked on $24,272 of Meta ad spend, a 13x ROAS, straight from our dashboard.
The numbers
- Reporting window: Jul 2025 - Jun 2026
- Revenue booked: $316,900
- Meta ad spend: $24,271.9
- Return on ad spend: 13.06x
- Booked clients: 154
- Messages: 1,620
- Booking rate: 9.5%
- Average check: $2,057.79
The brief
- Style and themes: Realism, and only realism. He builds on style, individuality, and exclusivity, and turns down anything outside his lane rather than water it down.
- Tone of voice: Calm, stylish, and exclusive. No pomp, no discounts, nothing that cheapens the work or reads as a hard sell.
- Goals: Fill the nearest dates with clients; Around 20 full-day sessions a month; $30,000 a month; Grow the following
- Definition of success: In his words, a strong month is 20 full-day clients and about $30,000, with the calendar booked ahead and the audience still growing.
What we did
Audit and client map
Before anything ran, we took his account and local market apart: who actually books realism at full price, which parts of the city they sit in, and what makes them stop scrolling and open a message. That became his client map, and every targeting and creative call after it traced back to that page.
Premium positioning
The account was pointed at one kind of client: the one who pays full rate and books months out, not the one shopping three studios for the lowest deposit. Positioning does the sorting before anyone messages, so his inbox stays full of people who are actually ready to sit down.
A messages-first funnel
Everything was built around one action: someone opening a real conversation in his DMs. That is the lead we optimized for. Because this kind of campaign aims loosely on its own, we steered it by hand early on, so the budget stayed on people worth reaching instead of whoever was cheapest to put an ad in front of.
Targeting built for his market
No broad audience handed to the algorithm to figure out. We built the targeting by hand around his city and the people in it: down to where they live, where the ads run, and which segments actually book realism, then kept tightening it as real bookings showed us who was worth more.
Creative as a system
One video is not a campaign, especially in a city that only holds so many potential clients. We kept new work going out on a steady rhythm so the ads never wore thin, and refreshed them without throwing away the likes, saves, and comments a winning ad had already earned.
Read, adjust, scale
This part never really stops. Every few days we read what the account was doing, pulled budget off whatever was fading, and put more behind whatever was booking, giving the strongest ads a longer run so the system could settle into them. The longer it ran, the sharper it got.
Key takeaways
- 13x return on ad spend across 12 months
- $316,900 in booked-session revenue from $24,272 of ad spend
- 154 booked clients at a $2,058 average check
- Instagram grew from 50K to 69K followers alongside the ads
Founder's note
Taras found me online, and since we're both based in the same area, South Florida, we didn't think twice about meeting in person to discuss everything. The quality of his work, his ability to handle his own content just as well, and a real need for a professional in marketing created an explosive effect on our results, and we keep delivering results that many tattoo artists in Florida would call unbelievable. While South Florida is considered a pretty tough market for bringing in clients, Taras and I don't run into those problems. Thanks to our promo, people come to him from Central and North Florida as well. Glad we met and glad to be working together, thank you for the trust, my friend!