MY WORK EXPERIENCE

Marketing Manager for Tattoo Artists

Jan 2023 – Present (Miami, US) - 2 yrs 1 mo

  • Manage and control paid traffic sources, following key metrics.

  • Research and analyze competitors, taking part in implementing product features.

  • Increase the average ticket price and tattoo artist rates from $800–$1000 to $1500–$2500.

  • Fill booking schedules for a month or more in advance.

  • Attract high-quality clients for large-scale tattoo projects.

  • Create high-quality, sales-focused ad creatives.

  • Conduct detailed targeting based on competitor analysis, location specifics, and demographic factors.

PPC Marketing Manager, Dessa Brands
(E-commerce)

Nov 2022 – May 2023 (Miami, US) - 5 mos

  • Manage and control paid traffic sources, following key metrics.

  • Research and analyze competitors, taking part in implementing product features.

  • Build a marketing funnel for Facebook & Instagram, Google, and TikTok ads.

  • Research and analyze competitors, and work with analytic tools (GA, Triple Whale, Spy tools).

  • Follow KPIs, manage, and control metrics (ROAS, CPA, LTV, and others).

Head of Media Buying, Everad (E-commerce/Nutra)

Dec 2021 – Nov 2022 (Kyiv, Ukraine) - 1 yr

  • Strategic and tactical planning of the buying direction (yearly, half-yearly, quarterly, and monthly).

  • Financial management, including cash flow control.

  • Building new processes for the team and reforming existing ones.

  • Management, selection, and control of employees: team leads, traffic specialists, project managers, and developers.

  • Formation of KPIs and bonuses for the team.

  • Training and onboarding of team members.

Head of Marketing Operations, Pin-Up Tech (iGaming/Betting)

May 2020 – Dec 2021 (Kyiv, Ukraine) - 1 yr 8 mos

  • Led and executed strategic marketing and communications plans to increase regional awareness and recognition.

  • Developed annual marketing plans with targets, metrics, and budgets.

  • Performed benchmarking in strategic markets, including competition and market trends.

  • Mentored and led a high-performing marketing team.

Product Marketing Manager, WePlay! Esports (Cybersport)

Jul 2019 – Jun 2020 (Kyiv, Ukraine) - 1 yr 7 mos

  • Created and followed a product marketing plan aligned with the SaaS model.

  • Managed and controlled paid traffic sources, following key metrics.

  • Collaborated with design, production, business, finance, law, and development departments.

  • Worked with traffic agencies, business partners, and CPA networks.

  • Conducted product research and competitive analysis.

  • Used PowerBI, Analytics, and monitored user flows, subscriptions, and churns.

  • Analyzed and added new traffic channels for promotion.

Facebook PPC Specialist / Team Lead Facebook Ads, The Coingaming Group (iGaming)

Nov 2018 – May 2020 (Kyiv/Tallinn, Ukraine/Estonia) - 2 yrs

  • Managed and controlled paid traffic sources, following key metrics.

  • Researched and analyzed competitors, implementing product features.

  • Added relevant user content to products (new cases for open use).

  • Hired marketing specialists for the team.

  • Built marketing funnels and created advertising content, texts, and promos for ads.

Social Marketing Manager/Communications Manager, Platipus Ltd. (Social iGaming)

Dec 2016 – Nov 2018 (Kyiv, Ukraine) - 1 yr 10 mos

  • Led content creation and management within product communities to engage and retain customers.

  • Facilitated successful implementation of affiliate products and services.

  • Developed statements of work for website projects, collaborating closely with cross-functional teams.

  • Conducted product analytics and research to identify growth opportunities.